Clash of Clans:
Clash from the Past
Clash from the Past
Campaign Identity
Clash of Clans is the most successful mobile game of all time. To celebrate Clash’s 10th anniversary, we rewrote their history and made the internet believe it was their 40th by spinning a very real web of fake information across the internet, leaving fans questioning everything they thought they knew.
Agency: Wieden + Kennedy (Portland)
Creative Direction: Lawrence Melilli, Darcie Burrell
Art Direction: Nick Howard, Nick Stoner
Design: Mike Weihs, Dave Hagen, Michael Auer
🏆 CANNES: 2 Grand Prix, Titanium Shortlist
🏆 ONE SHOW: Best of Gaming, 4 Gold, 2 Silver, 2 Bronze
🏆 Clios: Film Grand Clio, 2 Gold, 1 Silver
🏆 Webbys: Winner Documentary, 2 Nominees
🏆 ANDYs: 2 Gold, Predictor’s List
🏆 D&AD: 2 Graphite
🏆 Fast Company: #5 Best Ad of the Year
Press:
Fast Company: #5 Best Ad of the Year
Fast Company
Ad Age
GameSpot
Agency: Wieden + Kennedy (Portland)
Creative Direction: Lawrence Melilli, Darcie Burrell
Art Direction: Nick Howard, Nick Stoner
Design: Mike Weihs, Dave Hagen, Michael Auer
🏆 CANNES: 2 Grand Prix, Titanium Shortlist
🏆 ONE SHOW: Best of Gaming, 4 Gold, 2 Silver, 2 Bronze
🏆 Clios: Film Grand Clio, 2 Gold, 1 Silver
🏆 Webbys: Winner Documentary, 2 Nominees
🏆 ANDYs: 2 Gold, Predictor’s List
🏆 D&AD: 2 Graphite
🏆 Fast Company: #5 Best Ad of the Year
Press:
Fast Company: #5 Best Ad of the Year
Fast Company
Ad Age
GameSpot