Gofundme
Art Direction
Digital Identity
Rebrand
Digital Identity
Rebrand
At Koto, I helped evolve GoFundMe’s identity to reflect its growth from a peer-to-peer fundraising platform into a broader ecosystem for individuals and nonprofits. Built around the idea “Help Adds Up,” we transformed the familiar goal bar into a dynamic progress circle and ray, creating a flexible visual language that expresses collective action, momentum, and human connection across the brand and product experience.
Studio: Koto LA
Design Director: Kyle Toukatly
Additional Design: Zoe Schneider, Claudio Rodriguez Jr., and Braulio Campos.
Motion Design: Tomasz Wysocki
Click here to view Koto’s full casestudy on Gofundme
Studio: Koto LA
Design Director: Kyle Toukatly
Additional Design: Zoe Schneider, Claudio Rodriguez Jr., and Braulio Campos.
Motion Design: Tomasz Wysocki
Click here to view Koto’s full casestudy on Gofundme