The Cup
The Cup is an entertainment venue where family and friends gather to eat, drink, and compete. Topgolf Swing Suite bays host a range of games for serious golfers and non-golfers alike, including Top Contender, QB Challenge, Zombie Dodgeball, and more.
GrandArmy developed an identity for The Cup that overlapped the patina of classic golf ephemera, the technical language of gaming, and the progressive tone of a golf establishment founded in 2020. A system of logos, illustrations, photography, and paintings (that reference 1960’s golf magazines but use a modern demographic) were developed to create a whole new reality for the Cup. They were applied to outdoor signage, interior signage, a menu system, web design, print collateral, social assets, and posters and prints. We look forward to continue working with The Cup to design the interior experience for the grand opening next year.

Art Direction/Design: Michael Stone, Michael Auer, Raquel Scoggin
Painting: Ben Gallegos
Photography: Michael Stone

A full case study can be found here.