Select Projects: List 

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Brand™ ︎
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Branding, Identity, Package Design 

Brand™ explores brand identity through product design.

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Adidas: N3XT L3V3L ︎
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Campaign, Art Direction, Identity, Typography


GrandArmy worked closely with adidas basketball to develop an overhauled identity, visual system, and relaunch campaign for adidas hoops SS19. We introduced 3 groundbreaking new basketball shoes: N3XT L3V3L, Pro Vision, and Marquee Boost. This collection represents a reset for the entire category – introducing a new approach to product design, voice guidelines, illustration and art direction. GrandArmy collaborated with the adidas team throughout the entire development process – from the initial category brief, throughout the product development process, and ultimately during the public launch.
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The campaign is built around a highly flexible visual system. Each shoe had its own voice and personality, but was able to compliment its counterparts through custom typography, editorial compositions, copywriting, photography, and video direction.

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Inventory ︎
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Branding, Industrial Design, Motion Design, UX/UI 


An examination of everyday household objects and home experiences, Inventory mainly focuses on what and how a home brand would conduct itself in the future using very specific predetermined parameters. These parameters were made by creating intensive research points cultivated by my own interests.

Brookstreet Pictures ︎
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Branding, Identity, Motion Design


Brookstreet Pictures is a film production company with offices in West Hollywood, California and Ottawa, Ontario. Founded by Trevor Matthews in 2004, the company produces and finances films.




Select Projects: Grid

Brand™ ︎

Branding, Identity, Package Design


Adidas: N3XT L3V3L ︎

Campaign, Art Direction, Identity, Typography

Inventory ︎

Branding, Industrial Design, Motion Design, UX/UI



Brookstreet Pictures ︎

Branding, Identity, Motion Design